Welcome to the official Website of the Boston Chapter of the American Marketing Association. We hope to see you at our upcoming events.  If you are new to the chapter, take a look at these events and videos to see what the marketing community in Boston is doing.

If you tried to attend the Boston Marketing Club on Wednesday evening...
We are very sorry that we had to cancel the event at Brandy Pete's on Wednesday evening.  We were told at 11AM that due to the gas line break down town that we would not be permitted into the venue and had to cancel the event. We made every effort to call and email anyone who had registered for the event and apologize for anyone who drove into town only to find that we weren't there. If you registered for the event, please call 781-647-7555 to transfer your registration or receive a full refund.

Myles Bristowe
President-elect, AMA Boston

Upcoming AMA Events

Exclusive Web 2.0 Keynote - What Consumers Say about Your Brand Online
People Are Talking-How Consumers Control the Conversation about Your Brand with Web 2.0 May 14th at Hult International Business School in Cambridge

The ABCs of Web Analytics
Be data driven AND customer focused Tuesday, May 13, 2008 at the Harvest Café in Hudson, Ma

Interested in the AMA?
Check out these videos of the American Marketing Association in action!

Videos made possible by the generous support of Jerold Gelfand Productions

AMA Boston Videos:

International Marketing Wine Tasting
Boston Marketing Club: Who Needs Marketing?
Stand Out! Personal Branding Event Featuring William Arruda
Boston Marketing Club: What is Guerilla Marketing?

Getting Involved:
Volunteering - Let's create something
Membership - Join the AMA today
Sponsorship - Reach 6,000 marketers

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AMA Boston Marketing Blog

Marketing Roundup - Seth Godin - A Dumb Branding Strategy
In “A Dumb Branding Strategy,” Seth Godin warns about choosing your company name, which plays a big part of branding strategy. Companies like Party Land and Computer World are meaningless because they don’t add value and are too generic to really stand out. Plus, if you’re not careful what you name your company [...]

Marketing Roundup - Shel Israel - Two Social Media Camps in the Enterprise
In “Two Social Media Camps in the Enterprise,” the blogger Shel Israel supports social media over traditional media because it’s cheap, efficient, and allows companies to connect to consumers to find out what they “really” think. When companies connect to consumers through SM, they allow a real dialog to happen rather than just one [...]

Boston Marketing Club - Marketing on the Edge: the Lurid, the Vivid and the Horrid
[ April 30, 2008; 6:00 pm to 8:00 pm. ] TOPIC: When Do Ads and Campaigns Cross the Line?Date: Wednesday, April 30, 2008Produced by the Boston Chapter of the American Marketing Association Come join the conversation!The Boston Marketing Club: A social gathering with a topicRegister Now!Confident your child is safe watching a friendly game of baseball, you leave the room. When you return, [...]