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Brand Commitee

Messaging Strategy Lead

Direct and execute Chapter messaging and communications strategies - from topline brand messaging to key and sub-level messaging

Liaison between Communications and Brand Committees to formulate brand positioning and help translate the brand strategy & messaging throughout Chapter communications
Responsible for building a messaging hierarchy for Chapter
Drive key level messages for Chapter channels: Web, events, direct mail, email
Serve as primary content editor for Web
Acts as centralized reviewer of all outbound Chapter communications

Interacts With:
VP of Communications, VP of Brand
AMA Boston Board members and committee volunteers

Estimated Time Required:
4-6 hours per week (first 6 weeks)
1-2 hours per week ongoing

If you are interested in volunteering or learning more about what volunteering is about or how it can benefit you, email VP of Volunteers.