Brand

Tracie Hebert, VP of Brand

Tracie Hebert brings passion and success in leading creative marketing programs to attract and retain customers and partners. By creating exceptional customer experiences, she helps organizations to compete and succeed.

A recent summa cum laude graduate with a B.S. in Psychology, she is currently working on her M.S. in Marketing degree. Tracie has experience in the high technology, finance, and hospitality industries.

Responsibilities of the VP of Brand

Sets expectations for each board committee's contribution to the AMA Boston brand .

The VP of Brand is the champion of brand strategy, ensuring that the chapter Mission, Vision and Values govern our actions in a way that is understandable and usable; that everything we say and do looks feels and sounds like 'AMA Boston'; and that we meet brand expectations for each group of stakeholders.

Makes sure that board members and volunteers understand the AMA Boston brand and how it should inform their specific actions.
Advise board members and committee chairs on how to execute their work such that it meets brand expectations.
Ensures that all communications, events, partnerships and sponsorships are designed to enhance, rather than undermine, the AMA Boston brand.
Attends events and board meetings to be the "brand presence" and ensure that everything is set up in a way that conveys our brand image.

General Responsibilities of all Board Members

The Board of Directors is the official governing body of the chapter and manages all business and property of the chapter. Most importantly, Board members should enjoy their service and build meaningful relationships with their peers and marketers across the country. Plus, attend events at no charge.

Promote the ideals and goals of AMA.
Do not reinvent the wheel but take advantage of resources provided by the AMA network.
Manage chapter affairs with the president and other officers.
Attend monthly board meetings, which are 2 hours in length each and held in Waltham and downtown Boston.
Serve on one or more committees, whose work is done between board meetings.
Help make chapter policy.
Advise the president and other officers.
Help plan and/or review the annual chapter budget and plan.
Coordinate with other officers, directors and committee chairs as needed.
Support membership drives and spread the word about events.
The general board has no required role in fundraising.
Members of the Board serve for at least one year.
Three consecutive absences may mean dismissal from board, at discretion of board.