upcoming events
| previous keynote events
Previous Keynote Events
In B2B marketing, here the dollars are big and the decision makers are many, your communications have to accommodate a loooong sales cycle. In Lure 'em, Hook 'em and Hold 'em, presenter Jonathan Kranz, author of Writing Copy for Dummies, offered tips, hints and tactics for writing copy that attracts qualified leads, builds confidence and keeps prospects moving along the pipeline toward your ultimate goal, the sale.
This program is especially relevant for individuals who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing.
Google's Senior Manager of International Marketing for Asia and Latin America, Katchen Gerig, spoke about how Google has entered into new geographies. We heard about Google's 6 marketing principles that guide their marketing strategy, as well as their process for establishing a business in unique markets. Finally, we heard about some of the surprises and lessons learned through this growth process.
In this exclusive keynote, Ken Bisconti, Vice President of Lotus Product Management, discussed positioning, messaging, restructuring business processes, and creating compelling products and services - before customers realize they need them. We learned how to delight customers and clients by thinking big - and acting nimble.
New, easy-to-use tools and technologies allow nonprofit organizations, of all sizes and shapes, to enjoy collaborative efficiencies and online community outreach. This training event included exploration of Wikis, Blogs, Forums, RSS Feeds, Chat, Audio & Video Podcasts, and other emerging Web 2.0 tools and technologies.
This was a Special Keynote Session presented by Bill Arruda, Principal, Reach Communications, and Co-author of the new book, "Career Distinction: Standing Out by Building Your Brand". Bill discussed how globalization, mergers and acquisitions, breakneck advances in technology are shaking the business and cultural landscape at its core, transforming it into an ultra-competitive and unforgiving frontier. Ignoring or resisting these seismic changes risks your company's hard-fought reputation - and your own well-earned, one-of-a-kind personal brand.
Attendees learned the basics of cause marketing to get a head start planning the first steps to initiating a successful cause marketing partnership. Local, national and international partnership examples were discussed with time alloted for facilitated networking with other attendees.
A Special Keynote Session presented by John Cass, Research Fellow of the Society for New Communications Research, and Author of the new book, "Strategies and Tools for Corporate Blogging". John provided insight into how to conduct an assessment of your company's blogging community and understand if there is a justification for setting up a blog for your company.
Local Boston area marketers climbed aboard the Harbor Belle, a beautifully designed replica of the paddle wheel steamships that once plied the Mississippi in the time of Mark Twain, for an extremely pleasant sunset cruise. The AMA Boston Sunset Cruise on Boston Harbor was an enjoyable, casual wrap-up to the summer, and our kick-off to a great fall calendar of programming.
This AMA Hot Topic focused on Mobile Marketing to help you learn from industry experts the why and how of Mobile marketing. This event showed not only an understanding what is possible and not possible now, but how you should think about integrating mobile into your campaigns and work with your clients and peers to maximize the value that mobile offers on an international scale.
Presenters taught us search marketing strategies and techniques that you can start to apply to your website tomorrow (keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization) and to your pay-per-click campaigns (bidding strategies, landing page optimization, and much more). Attendees got the tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how to make it deliver dividends.
Humor has become particularly relevant as marketers realize that 18-35 year olds are getting their information via new and alternate modes and media. The changes prompt new examination of buyer behavior, psychographic dimensions and other important considerations. Panelists executives from FedEx Corp, Connelly Partners, Digitas, Bentley College, and Northeastern University.
Kevin Clancy, Chairman, Copernicus Marketing Consulting and
Author of "Your Gut Is Still Not Smarter Than Your Head: How Disciplined Fact-Based Marketing Can Drive Extraordinary Growth and Profits, knows that living with marketing performance anxiety - not knowing if you your decisions will lead to high-return programs - isn't really living. He described a three-step program guaranteed to help balance intuition, judgment, and experience with data, information, insights to make better, more effective decisions in core strategic areas.
