In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is the fastest-growing section of the industry. Mobile app development is growing in leaps and bounds. With almost everybody…
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant in today’s turbulent market. In a recent webinar — Build Your Digital Brand. Stand Out In A Crowd…
The COVID-19 outbreak has forced companies to shift to remote working and with that, we’ve seen a change in social media trends and engagement. In this episode of Talking Marketing, we talk with Pushpa Ithal, CEO of MarketBeam, a social…
In today’s technologically driven world, there is little reason for a business to not have a well-constructed website. Simply having a website is a step in the right direction, but outdated websites will not impress modern visitors and a poorly…
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change their planned media strategies. Influencers are hitting this pivot (hard), and it’s making our industry consider whether influencer…
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely with physicians and nurses, hospital administration, and service line managers to develop marketing and branding solutions. Steven is…
In this episode of Talking Marketing, Meghan McGrath sits down with Scott Braun, CMO of Drizly – the world’s largest alcohol ecommerce marketplace. Scott speaks to the challenges that come with working in a highly regulated industry and the implications…
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing. When a catastrophe hits, we’ve historically seen people come together to unite around a common purpose and reinvent…
In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he…
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and optimize digital capabilities and evaluate roadmaps. As COVID-19 pandemic introduces a New Normal, digitally savvy consumers have gravitated…