As we become more digital and technology becomes more sophisticated, it’s forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack…
The holiday shopping season has begun, as the passage of Halloween indicates that the holidays are almost upon us. The holiday shopping fever truly kicks in on Black Friday with the biggest shopping day of the year a few days…
With competition heating up in every field of business, it’s important to stand out. You want your existing and potential customers to know exactly why you’re the company they should choose and how your business can benefit them. A promo…
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive change. Disruptive technologies transform the way we live and work, enable new business models, and provide opportunities for…
A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on protecting the data once it has…
In this episode of Talking Marketing, we sit down with Chris Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. Chris also shares his thoughts on…
As things stand today, there are well over 100 million resumes on Indeed’s database. These are 100 million, highly qualified, well-written resumes from people who are competing for the same employment opportunities are you are on a daily basis. Whenever…
E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion in retail e-commerce sales projected worldwide…
by Douglas SpencerPresident & Chief Brand StrategistSpencer Brenneman, LLC Here’s the challenge: Everyone is marketed to so everyone thinks they’re an expert on all things branding. Isn’t that cute?! Not really, especially when it comes to getting your job done…
In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today’s digital age…