A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on protecting the data once it has…
In this episode of Talking Marketing, we sit down with Chris Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. Chris also shares his thoughts on…
As things stand today, there are well over 100 million resumes on Indeed’s database. These are 100 million, highly qualified, well-written resumes from people who are competing for the same employment opportunities are you are on a daily basis. Whenever…
E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion in retail e-commerce sales projected worldwide…
by Douglas SpencerPresident & Chief Brand StrategistSpencer Brenneman, LLC Here’s the challenge: Everyone is marketed to so everyone thinks they’re an expert on all things branding. Isn’t that cute?! Not really, especially when it comes to getting your job done…
In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today’s digital age…
Facebook will penalize you for being salesy with your posts. When you post overly promotional posts, Facebook will hide your posts from the news feed of your target customers. And this will limit your reach and engagement. Are you using…
Creating a proper content marketing strategy from scratch is not an easy task. You must keep in mind many different factors all at once. It may be challenging if you are doing it the first time, but you will get…
Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire &…
Given today’s competitive business climate and challenging economy, marketing and PR efforts should be front and center for your company. But how do you rise above the noise? One way to do this is through public speaking. By speaking at…