It isn’t an easy feat to grow any business in a down economy, but we can’t pretend that it isn’t more straightforward to achieve this feat with an online business than a brick and mortar business. Starting a business requires…
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video…
As far as social media marketing is concerned, Twitter is an underestimated platform among those platforms rated top 5. Many people would instead go for other platforms than settle for twitter. But the truth is, twitter is a very sharp…
Nowadays, it’s not only the millennial who are using emails. Most people use email on a daily basis, and they check their inbox whenever, wherever. A dependable way for a brand to communicate with customers is email marketing. eCommerce email…
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also risk-free. This virtual event brought together the best and brightest minds to approach this topic from the perspective…
MEGHAN MCGRATH AMA Boston – President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency, Meghan served on the board of directors as VP of content marketing for two years. In that time she and…
Data science reveals all the necessary data needed by e-commerce businesses to retail the latest products and services. E-commerce businesses use data science projects to stay relevant and be several steps ahead of the competition. All these projects ultimately improve…
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact of COVID-19. The pandemic has caused a temporary closure of many local shops, severely affecting thousands of communities…
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half over. The reality of life is that it is uncertain. There are no guarantees. Throw in a pandemic…
In this episode of Talking Marketing, we talk with Olivier Jamin Changeart, Founder & Owner of OCJ Artisan of Sound, to talk about the power of audio marketing for brands. Olivier discusses why audio is such an important asset for…