Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless…
It isn’t an easy feat to grow any business in a down economy, but we can’t pretend that it isn’t more straightforward to achieve this feat with an online business than a brick and mortar business. Starting a business requires…
Working from home allows for greater flexibility and freedom than you might find in a traditional office setting, but those perks often create new problems. Even after you have all the necessary equipment to work from home, there are still…
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole, and how through all the…
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest living generation at more than 61 million strong. And it’s a group that packs a tremendous amount of…
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video…
As far as social media marketing is concerned, Twitter is an underestimated platform among those platforms rated top 5. Many people would instead go for other platforms than settle for twitter. But the truth is, twitter is a very sharp…
Nowadays, it’s not only the millennial who are using emails. Most people use email on a daily basis, and they check their inbox whenever, wherever. A dependable way for a brand to communicate with customers is email marketing. eCommerce email…
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also risk-free. This virtual event brought together the best and brightest minds to approach this topic from the perspective…
MEGHAN MCGRATH AMA Boston – President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency, Meghan served on the board of directors as VP of content marketing for two years. In that time she and…