What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in 3D design and animation. I develop the content marketing strategy across global marketing which helps drive awareness, deepen…
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant. It can be hard to keep up with best practices and know where to start when it comes…
In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and…
As you already know, the video marketing scene is constantly shifting and changing. New trends pop up all the time and the old, tried and true methods are abandoned, as they’re no longer effective. This means that businesses need to…
As we become more digital and technology becomes more sophisticated, it’s forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack…
The holiday shopping season has begun, as the passage of Halloween indicates that the holidays are almost upon us. The holiday shopping fever truly kicks in on Black Friday with the biggest shopping day of the year a few days…
With competition heating up in every field of business, it’s important to stand out. You want your existing and potential customers to know exactly why you’re the company they should choose and how your business can benefit them. A promo…
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive change. Disruptive technologies transform the way we live and work, enable new business models, and provide opportunities for…
A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on protecting the data once it has…
In this episode of Talking Marketing, we sit down with Chris Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. Chris also shares his thoughts on…