Social media managers are tasked with so much day in and day out. For instance, they create content and develop full campaigns. They engage with their audiences to build their brand’s community. And they’re constantly reviewing and using data to better their strategies, among other tasks.

With so much on their plate, it’s no wonder so many social media managers struggle to stay organized, efficient, and focused in their roles. But being unorganized, inefficient, and distracted isn’t an option if you want social media and overall marketing success.

The following social media management tips can help you achieve greater marketing productivity.

1. Design an Organized Workspace

As mentioned above, social media managers have a lot on their plates. We understand how a messy workspace could surface because of this. However, disorganized workspaces stifle productivity.

Not being able to find what you need incites frustration. And when you’re frustrated, stress and anxiety worsen, making it even more difficult for you to produce. So, whether you work from home or in an office setting, design an organized workspace.

Ensure your workspace contains all the essentials, such as an ergonomic chair, adjustable desk, gentle lighting, additional seating, and lots of greenery. Ample storage for documents, supplies, and other equipment is essential for organization. In addition, choose a suitable layout for your work style.

An organized workspace will ensure you and your team can find what you need when needed and that you’re working in a space that inspires focus and creativity.

2. Create a Clear Marketing Strategy

Simply put, you won’t yield consistently positive results from your marketing if you don’t have a marketing strategy. In general, the fly-by-night approach to social media and marketing will get you minimal results, if any.

On the other hand, a detailed marketing strategy helps you define realistic goals and gives you a blueprint to follow to achieve them. You can create a marketing strategy from scratch or use a template to get started. In addition, you should have an overall marketing strategy as well as one specific to social media.

A precise marketing strategy details:

  • The platforms you will use

  • Overall marketing goals and those specific to each channel

  • How you will measure progress on your goals

  • Who is involved in bringing your marketing strategy to life

  • Who your target audience is for each channel

  • The kind of content you want to create

Documenting a clear pathway to marketing success ensures you stay focused on the actions and tasks that will get you there.

3. Leverage Tools to Improve Productivity

We can’t talk enough about the many tasks you take on as a social media manager. Each day is different and could include all or one of these tasks:

  • Studying social media audiences

  • Creating and publishing content on various platforms

  • Monitoring online conversations around the brand

  • Working with influencers

  • Growing your online community

  • Collecting and analyzing data on your social media performance

Trying to do everything by yourself manually is nearly impossible and highly unproductive. Even if you can’t hire a team, you can still leverage the following tech tools to improve efficiency and drive results:

  • Post scheduling tools to automate posting on various social media platforms

  • A messenger chatbot or autoresponder to help you answer every message promptly

  • A graphic design tool to fast-track creating visuals to accompany each post

  • Third-party data analytics tools to collect, process, and analyze data from all your social media platforms and filter the information to a central platform

Another vital tool for social media managers is a content calendar.

4. Use a Content Calendar

A content calendar is one of the most underrated social media management tools. It gives you a visual representation of your content strategy, organizing content for each social media platform and helping you adhere to a consistent publishing schedule.

Each day on your content calendar should detail the following:

  • Which platforms you’re posting on

  • What you’re posting on each platform

  • When the content will go live

  • What the goal is for each post

  • Who’s in charge of overseeing the results

5. Repurpose and Recycle Content

As important as it is to create original social media content, it isn’t always realistic. Especially if you’re a one-person social media management show. So as you create unique content for social media, don’t treat it as a “one and done” post.

Instead, find ways to repurpose and recycle as much content as possible. For example, if the marketing team just published a blog post generating lots of engagement, you could summarize the main points of that blog post in a carousel on LinkedIn.

Another example is adding your Facebook or Instagram live sessions to your YouTube channel. You could also share the messages in your reels or Tik Tok videos in tweets. You could even lean into user-generated content and reviews to fill in content gaps on your calendar.

There are many ways to repurpose and recycle content. Use your imagination and creativity to find the best ways for your brand.

Conclusion

Without a robust social media presence, your overarching marketing strategy is incomplete. It also won’t be as productive, stifling your ability to get positive results month in and month out. But a strong presence isn’t possible without adequately managing your social media platforms.

So, use the tips above to help you flourish as a social media manager and ensure your marketing is consistently productive.