Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless of their niche or industry. And, in order to have a strong email presence, you need to know how to write a great email copy.
Writing an email copy is challenging and demanding, but once you understand the essential steps, you’ll have nothing to worry about. That’s why we’ve put together this guide with 6 writing tips you need to know about.
Let’s take a closer look at each step:
1. A Single Goal
Before you start writing your email copy, you have to think about the specific goal you want it to reach. There are dozens of goals you could set for an email copy.
It could be:
- offering a discount
- announcing a new product launch
- celebrating a year with a customer
- inviting them to your website
- inviting them to a webinar
Whatever the goal of your email copy is, make sure that you choose one and stick to it.
If you decide to say too many things, the recipient might get confused, overwhelmed, and eventually give up on reading it.
2. A Simple Structure
Here’s the thing- people aren’t in love with the idea of receiving emails they didn’t ask for. But, if the content of the email might be interesting to them, they’ll embrace it.
This is why you need to use a simple email structure. It will allow your recipients to:
- scan the email
- understand what’s it about within seconds
- decide whether they want to read the whole thing
To achieve this effect, follow these simple rules:
- use subheadings
- write short paragraphs
- use bullet points and lists
Give the readers a chance to decide whether this email deserves their attention or not. If you send a bunch of text divided into huge paragraphs, they’ll give up on reading it before they even start.
3. A Clear CTA
A CTA (call-to-action) is a very important piece of this puzzle. It’s the final touch to your email copy and a clear invitation for your readers.
If you want them to perform the desired action, you have to tell them exactly what to do.
Include a CTA that is:
- dominating the email by design
- short and clear
- urging and actionable
Also, it would be a great idea to make a CTA button, and turn it into a clickable link that will allow the readers to perform the action in just one click.
So, if your CTA is “Hurry up to check out our final sale!” the link should take them directly to your e-commerce website.
4. Add Visuals
Nothing grabs the attention of a person reading an email like a powerful visual that supports the content. Visuals are great for breaking up the monotony of the email.
Still, you have to be careful with how you choose and add visuals:
- optimize images to speed up the email loading time
- don’t add too many
- make sure the image responds to the content of the email
Visuals should bring the content of the email closer to the recipient and explain what the email is about. It will make them more interested in the content.
5. Test Different Versions
When you’re writing an email copy, you should always aim for one goal and a specific target audience. Still, no matter how well you think you know your target audience, you can’t know what they like for sure until you test it.
This is why you should test different versions of an email copy and measure which one converts better.
So, here’s how you’re going to do it:
- choose your goal and your target audience
- divide your target audience into two or more groups
- for each group, create a unique email copy
- change the visuals, the subtitles, design, CTAs, or anything you want
Then, measure the results of each email copy and see which one got more conversions. Then, use that email copy as a model for your future copies and add those features that made it the most effective one.
A/B testing of different email copies for the same target audience can deliver golden data that you’ll use to further improve your email marketing strategy.
6. Polish to Perfection
Your email copy says a lot about you as a professional. This is why you have to polish it to perfection. But what does that mean?
As a professional, you can’t let any mistake find its way to your final email copy. Instead, you have to:
- edit several times
- proofread every word
- remove all grammar and spelling mistakes
If you feel like you need help with this step, check out these helpful websites for students. Checking accuracy is a step you mustn’t skip.
As you can see, writing a great email copy for a successful and strong email marketing campaign can be quite a task. Still, with the right instructions and strong dedication, you can achieve all the goals you’ve set.
Use the tips listed above and start working on improving your email marketing strategy. Create email copies that are powerful, engaging, and memorable.