Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketers have traditionally prioritized capturing young consumers because they are often easier to convert to paying customers than are older consumers whose
Marketing for People, Not Numbers
As technology rapidly advances and automation help us collect vast amounts of data, it can be easy to get hyper-focused on making
Customer Experience and Marketing: How the Two Are Inextricably Linked
Successful marketers must wear many hats. On the one hand, they’re charged with exercising their business savvy in order to drive growth
What to Look for When Hiring an Influencer
You want people talking about your brand, preferably big-time influencers who can push quality leads in your direction. But, unfortunately, many marketing
How to Avoid Losing the “Human Factor” in Data-Driven Marketing
Technology is changing the landscape of marketing. With artificial intelligence and machine learning tools spreading into the sales and customer service world,
7 Tips for a Successful Affiliate Marketing Campaign
Modern consumers almost always check to see what family, friends, and peers say about a product or service before making a purchase.
Marketing Tips for a Product Launch
Whether you are launching a new product or product line, it’s an exciting time for your business. That excitement could quickly wane
Making User Experience the Center of Every Marketing Decision
User experience (UX) isn’t just an important component of web design. UX is essential in marketing and its consideration can help fuel
Why E-commerce Companies Should Leverage Video Marketing
With e-commerce booming across industries, it can feel like your brand is drowning in competition. There’s no shortage of companies vying for
How Higher Education Marketers Are Navigating COVID-19
There are few industries untouched by the effects of the COVID-19 pandemic. As a result of widespread changes to business practices and