What to Look for When Hiring an Influencer
You want people talking about your brand, preferably big-time influencers who can push quality leads in your direction. But, unfortunately, many marketing
How to Avoid Losing the “Human Factor” in Data-Driven Marketing
Technology is changing the landscape of marketing. With artificial intelligence and machine learning tools spreading into the sales and customer service world,
7 Tips for a Successful Affiliate Marketing Campaign
Modern consumers almost always check to see what family, friends, and peers say about a product or service before making a purchase.
Marketing Tips for a Product Launch
Whether you are launching a new product or product line, it’s an exciting time for your business. That excitement could quickly wane
Making User Experience the Center of Every Marketing Decision
User experience (UX) isn’t just an important component of web design. UX is essential in marketing and its consideration can help fuel
Why E-commerce Companies Should Leverage Video Marketing
With e-commerce booming across industries, it can feel like your brand is drowning in competition. There’s no shortage of companies vying for
How Higher Education Marketers Are Navigating COVID-19
There are few industries untouched by the effects of the COVID-19 pandemic. As a result of widespread changes to business practices and
How and When to Utilize Subscription Marketing
According to Fusebill, “70% of business leaders say subscription business models will be key to their prospects in the years ahead.” People
The Psychology of Marketing in the Wake of the Ongoing Pandemic
Understanding human behavior is essential to effective marketing. Consumer behavior is a key extension of human behavior that analyzes how people make
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest