Jennifer Scheer, Author at AMA Boston

About Jennifer Scheer

As Principal of Shout Studio (https://www.shoutstudiollc.com), Jennifer supports clients with end-to-end marketing services, from strategic counsel to program execution, including social media, digital, content, and other marketing strategies and programs. In her 20+ year career, she’s held senior marketing management positions in organizations ranging from small startups to Fortune 1000 enterprises. You can find Jennifer on Twitter @j_a_scheer and on LinkedIn at https://www.linkedin.com/in/jascheer.

Don’t Let Leaks Shipwreck Your Lead Gen Program

Want more quality leads? Who doesn’t? Broadly speaking, B2B lead gen encompasses three stages of activity: attracting the right audience(s), getting them

By Jennifer Scheer|2018-05-14T03:20:15-04:00May 14th, 2018|

A Marketer’s Guide to Creativity

No matter where you work within the marketing function, you need to be creative. But don’t make the mistake of confusing creativity

By Jennifer Scheer|2018-03-13T00:56:08-04:00March 13th, 2018|