Want more quality leads? Who doesn’t? Broadly speaking, B2B lead gen encompasses three stages of activity: attracting the right audience(s), getting them
About Jennifer ScheerAs Principal of Shout Studio (https://www.shoutstudiollc.com), Jennifer supports clients with end-to-end marketing services, from strategic counsel to program execution, including social media, digital, content, and other marketing strategies and programs. In her 20+ year career, she’s held senior marketing management positions in organizations ranging from small startups to Fortune 1000 enterprises. You can find Jennifer on Twitter @j_a_scheer and on LinkedIn at https://www.linkedin.com/in/jascheer.
No matter where you work within the marketing function, you need to be creative. But don’t make the mistake of confusing creativity