Jennifer Scheer, Author at AMA American Marketing Association Boston Chapter

2 posts, 0

As Principal of Shout Studio (https://www.shoutstudiollc.com), Jennifer supports clients with end-to-end marketing services, from strategic counsel to program execution, including social media, digital, content, and other marketing strategies and programs. In her 20+ year career, she’s held senior marketing management positions in organizations ranging from small startups to Fortune 1000 enterprises. You can find Jennifer on Twitter @j_a_scheer and on LinkedIn at https://www.linkedin.com/in/jascheer.

Don’t Let Leaks Shipwreck Your Lead Gen Program

May 14, 2018Jennifer ScheerNo Comments

Want more quality leads? Who doesn’t? Broadly speaking, B2B lead gen encompasses three stages of activity: attracting the right audience(s), getting them to provide information about themselves, and then ushering them through the sales process to closed deals (assuming that’s…

A Marketer’s Guide to Creativity

March 13, 2018Jennifer ScheerNo Comments

No matter where you work within the marketing function, you need to be creative. But don’t make the mistake of confusing creativity with being artistic. Creativity isn’t just about design and campaign concepts; it’s a mindset that enables you to…

Author: Jennifer Scheer

Don’t Let Leaks Shipwreck Your Lead Gen Program

A Marketer’s Guide to Creativity