John Cass, Author at AMA Boston

John is the current VP of Sponsorship for the Boston Chapter of the American Marketing Association, and also the 2005 Past President.

Marketing Leadership with Craig Lund

Marketing Leadership with Craig Lund Great night on Wednesday November 30th at AMA Boston’s Mix and Mingle with Craig Lund from AMA

By John Cass|2022-12-23T10:47:14-05:00December 16th, 2022|

Take charge of your segmentation! How are you connecting with your target segments? Yesterday’s marketing used a kind of "shotgun approach" with

By John Cass|2022-09-22T18:08:21-04:00July 11th, 2022|