A lot of time, energy, and money go into collecting data for business. Entire teams of people are dedicated to collecting as much data as possible, but there is another team solely focused on protecting the data once it has…
E-commerce is how modern business is conducted. Millions of products are bought and sold online and the practice is only expected to grow. It is estimated that the industry will grow to $4.8 trillion in retail e-commerce sales projected worldwide…
Application programming interfaces (APIs) are defined as a set of functions and procedures that allow the creation of applications on a webpage. APIs also allow multiple components of the internet to communicate with each other simultaneously. APIs are important for…
‘Cryptocurrency has dominated news cycles as of late, with Bitcoin and Ethereum prices tempting some people to call it the new Gold Rush. However, while investors are getting excited about cryptos, marketers are becoming anxious. The truth is, a lot…
There’s one tactic the wealthiest businessmen in the world have used to amass their fortunes. Do you know what this one, unifying, success tactic is? Passive income. And while many opportunities are finance- or business-related, several passive income streams are…
The marketing department is one of the key departments within your business. Knowing how to send the right message, and pay for it, can be tricky. Hence, people need to understand how to make the most of their marketing budget….
Mobile technology has changed everything. While desktops dominated for a long time, they have now been overtaken by devices such as smartphones, laptops, and tablets as more people are now on the go. A companion to this trend has been…
Negotiating is a skill often associated with sales roles, but the truth is, you can benefit from learning how to negotiate no matter what position you hold within a company. These skills are especially important to those in the marketing…
Search engine optimization (SEO) can be critically important to your cause/campaign. It requires vigilance and an understanding of your target demographic. It requires a solid foundation made of great content designed to engage your audience. When you need a site…
Positive word-of-mouth has always been a key component in marketing strategies for brands to use to reach new customers, new markets, or to change perception. While we’re all naturally skeptical and tune out most advertising messages, we’re fundamentally inclined to…