Meghan contributed not just one but two outstanding posts in the second quarter of 2018. Her first, on how direct-to-consumer-companies are engaging millennial provided a series of tips and examples of how innovative marketers are cracking the code on this critical segment….
L-R: Parna Sarkar-Basu of Brand & Buzz Marketing, Stephen Pappas of Panviva, Claritza N. Abreu of StateStreet, Jaime Punishill of Lionbridge and Larry Kim of MobileMonkey. How Bots Are Transforming Customer Engagement – AMA Boston Event Recap One of the…
Has any of the following happened to you? The company’s big product launch is late. Your CEO tells you your new brochure has a typo. Your expensive marketing campaign didn’t meet the forecast number of leads or orders. Your university’s…
The goal of AMA Boston’s Blogger of the Quarter program is to educate and entertain our sophisticated local members and other local marketers. With all the content out there today, we look for a wide range of topics to accompany core posts…
Dozens of local marketers were in the holiday spirit at two festive MA Boston parties, on December 5th at the Causeway Club in Boston and December 12th in the Tuscan Grill in Burlington. Members and guests celebrated the season, noshed…
AMA Boston’s Blogger of the Quarter program continued to offer diverse and cutting-edge marketing insights for our members and other local marketers in Q3 of 2017. This period’s pieces covered user intent in keyword strategy, creative use of passive income streams, 10…
On October 17th, AMA Boston had the great pleasure of presenting two leading business strategists at the Microsoft Technology Center in Burlington, MA. David Reske and Louis Gudema shared their vast knowledge about a core element of successful organizations is…
Social media innovation took over the NonProfit Center in Boston on September 21st, as leading vendors Unmetric, StatSocial and Mavrck sat down with local marketers eager to dig into the latest in social. The fast-moving interactive format, in which the…
AMA Boston’s Blogger of the Quarter program continued to offer diverse and cutting-edge marketing insights for our members and other local marketers in the second quarter of 2017. This period’s pieces covered SEO and social media integration, data visualization in storytelling, how…
On April 19th, data visualization took center stage at a fast-paced, interactive presentation led by Bill Shander. In a marketing world where data and imagery are two of the most significant factors, Bill showed rather than told the importance of…