Congrats to Our Student of the Quarter: Eesha Kashif
Eesha Kashif is currently pursuing her MBA degree at Clark University in Worcester, MA. She calls Lahore, Pakistan home. She completed her
Tips to Get started with eCommerce Email Marketing Automation in 2020
Nowadays, it’s not only the millennial who are using emails. Most people use email on a daily basis, and they check their
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
AMA Board Members – meet the team!
MEGHAN MCGRATH AMA Boston - President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency,
Why Your Business Needs Software and Website Development
In today’s technologically driven world, there is little reason for a business to not have a well-constructed website. Simply having a website
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
Member of the Month: Steven Albert
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
Member of the Month: Charley Spektor
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research
AMA Member Spotlight – the benefits of AMA membership
What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in