5 Things I Learned From Getting a Master’s Degree in Marketing
Guest post from AMA Boston Volunteer Anusha Ramesh Kannan. When I chose to pursue a master's degree in Marketing, I thought I
Getting Personal to Generate Impacts with Card Writing ABM Strategy
Account Based Management (ABM) is about combining the art and science of relationship management to tell a better story. Yet, we
AMA Boston Announces New ABM Project
Take charge of your segmentation! How are you connecting with your target segments? Yesterday’s marketing used a kind of "shotgun approach" with
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
AMA Board Members – meet the team!
MEGHAN MCGRATH AMA Boston - President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency,
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Mobile App Marketing tips
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant