Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Mobile App Marketing tips
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
Member of the Month: Steven Albert
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely
Necessity Urges Entrepreneurs to Innovate
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.
7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
Member of the Month: Charley Spektor
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research
March Madness: How Companies can Refine their Messaging Strategy during Coronavirus
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency.