Tips for More Accessible Content Marketing
Every marketing professional knows the importance of catering to their target audience. However, if your content isn’t accessible to everyone, you
5 Social Media Management Tips For Marketing Productivity
Social media managers are tasked with so much day in and day out. For instance, they create content and develop full campaigns.
Episode 28: Why Video Belongs in Your Content Marketing Strategy
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can
Tips to Get started with eCommerce Email Marketing Automation in 2020
Nowadays, it’s not only the millennial who are using emails. Most people use email on a daily basis, and they check their
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
AMA Board Members – meet the team!
MEGHAN MCGRATH AMA Boston - President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency,
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Mobile App Marketing tips
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change