Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
Necessity Urges Entrepreneurs to Innovate
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.
7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
Member of the Month: Charley Spektor
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research
March Madness: How Companies can Refine their Messaging Strategy during Coronavirus
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency.
How to Improve Your Google Search Results in the Age of BERT
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers
Episode 20: Ideas That Spread Win with Seth Godin
Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur,
Content Marketing: Improve Your Brand Awareness to the Next Level
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant.