How Small Businesses Can Compete With Corporate Marketing
Many small business owners dream of becoming so successful that they’re realistic competitors for big brands in their industry. However, most
Data Security Tips to Protect Your Business
Data is one of the most valuable resources available to businesses today, making it just as valuable to hackers and those with
Episode 32: What Is Customer Journey Mapping and Why Is It Critical to Your Marketing Strategy
Episode 32: What Is Customer Journey Mapping and Why Is It Critical to Your Marketing Strategy Follow the link above to listen
5 Tips for Creating an Effective Data-Driven Marketing Strategy
Data, data, data. From marketing strategies, to hospital procedures, to coaches’ game plans, data is driving almost every major decision made by
New Year, New Goals: How to Prepare for 2021 in Google Analytics
Over 29 million websites use Google Analytics to track website performance and measure conversions, according to Marketing Land. The platform is an
Episode 29: Using Data to Drive Decision Making
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic
10 DATA SCIENCE PROJECTS E-COMMERCE BUSINESSES ARE USING
Data science reveals all the necessary data needed by e-commerce businesses to retail the latest products and services. E-commerce businesses use data
The Marketer of the Future
Technology is moving so quickly in so many directions. Its advancement continues to drive economic growth and, in some cases, unleash disruptive
The Top API Trends to Expect in 2019
Application programming interfaces (APIs) are defined as a set of functions and procedures that allow the creation of applications on a webpage.
What Impact Will GDPR Have On Your Business?
The focus of the General Data Protection (GDPR) regulation is to ensure a simplified and unified approach to the protection of personal