What to Look for When Hiring an Influencer
You want people talking about your brand, preferably big-time influencers who can push quality leads in your direction. But, unfortunately, many marketing
Episode 34: The Future of Marketing in the Media Industry
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent
The Psychology of Marketing in the Wake of the Ongoing Pandemic
Understanding human behavior is essential to effective marketing. Consumer behavior is a key extension of human behavior that analyzes how people make
Episode 29: Using Data to Drive Decision Making
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest
6 Writing Tips for a Successful Email Marketing Campaign
Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s
Important Tips on Growing Your E-Commerce Business in a Down Economy
It isn’t an easy feat to grow any business in a down economy, but we can’t pretend that it isn’t more straightforward
Tips to Get started with eCommerce Email Marketing Automation in 2020
Nowadays, it’s not only the millennial who are using emails. Most people use email on a daily basis, and they check their
Mobile App Marketing tips
In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant