Digital Marketing Can Make or Break Your Company
Starting a new company or thinking of how to advance your current company? Here we will explore some of the easiest, most
Essential Practices for Building a Successful Marketing Team
Marketing is an ever-changing industry. Content creators and SEO strategists are constantly revising their approach as new technology and consumer behaviors
Episode 45: Influencer Evolution, Short-Form Video, and Leveraging AI with Neal Schaffer
In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether
Episode 44: The Key to Getting Internships and more w/ Pat and Liv from Emerson College’s Marketing Program
In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss
Mistakes to Avoid in a Boston-area Director of Marketing Job Description
Seeking a purple squirrel for a Director of Marketing position, but not sure what the role involves? You’ve come to the
Episode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis Gudema
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has
Episode 37: The Power of Influencer Marketing with Sherri Langburt
In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer
Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketers have traditionally prioritized capturing young consumers because they are often easier to convert to paying customers than are older consumers whose
What to Look for When Hiring an Influencer
You want people talking about your brand, preferably big-time influencers who can push quality leads in your direction. But, unfortunately, many marketing
Episode 34: The Future of Marketing in the Media Industry
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent