Parna Sarkar-Basu on the importance of building your digital brand today

Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant

By Erin Horiuchi|2020-06-14T18:05:24-04:00June 14th, 2020|

Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy

Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The

By Melissa Stone|2020-04-10T16:45:16-04:00April 10th, 2020|

Episode 18: How to Get Your Website on Page One of Google with Charley Spektor

As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking

By Chris Goodnow|2019-12-06T14:35:46-05:00December 6th, 2019|

The Top API Trends to Expect in 2019

Application programming interfaces (APIs) are defined as a set of functions and procedures that allow the creation of applications on a webpage.

By Nick Rojas|2019-07-24T10:00:13-04:00July 24th, 2019|

The Marketing Automation You Should Be Using in 2019

Marketing has grown beyond identifying and generating leads for businesses. Companies now employ modern technology, tools, and strategies to enhance marketing and

By Anastasia Stefanuk|2019-07-12T15:46:48-04:00July 12th, 2019|

What Impact Will GDPR Have On Your Business?

The focus of the General Data Protection (GDPR) regulation is to ensure a simplified and unified approach to the protection of personal

By Olivia Miller|2019-07-10T10:00:34-04:00July 10th, 2019|

What are Backlinks and Why are they Important?

Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people

By Nathan Fishman|2019-07-03T10:00:03-04:00July 3rd, 2019|

7 Tips for Restaurant Marketing

When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and

By Jane Hurst|2019-06-19T10:00:00-04:00June 19th, 2019|

How to Create an Effective Data-Driven Marketing Strategy

Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,

By Danielle Canstello|2019-05-29T10:00:28-04:00May 29th, 2019|

The Ultimate Guide to Planning Your Content Successfully

You can’t get where you’re going if you don’t know the destination. This same adage applies to building a successful online business.

By Katrina Hatchett|2019-05-22T15:24:58-04:00May 22nd, 2019|