Marketing for People, Not Numbers
As technology rapidly advances and automation help us collect vast amounts of data, it can be easy to get hyper-focused on making
Congrats to Our Student of the Quarter: Eesha Kashif
Eesha Kashif is currently pursuing her MBA degree at Clark University in Worcester, MA. She calls Lahore, Pakistan home. She completed her
Episode 36: What Makes a Good Super Bowl Ad with Jen Faucon
Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of
Essential Marketing Tactics For A Green Energy Company
More people are starting to use green energy to power their homes. According to the IEA, renewable energy is set to expand by
Episode 34: The Future of Marketing in the Media Industry
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent
Episode 33: Streaming Wars and the Future of TV
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms
The Psychology of Marketing in the Wake of the Ongoing Pandemic
Understanding human behavior is essential to effective marketing. Consumer behavior is a key extension of human behavior that analyzes how people make
5 Tips for Creating an Effective Data-Driven Marketing Strategy
Data, data, data. From marketing strategies, to hospital procedures, to coaches’ game plans, data is driving almost every major decision made by
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact