AMA Boston Education Series: How to Recruit a Top-Performing CMO
In our new blog series at AMA Boston, we’re aiming to break down some of the most in-demand marketing roles across
Episode 37: The Power of Influencer Marketing with Sherri Langburt
In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an
Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketers have traditionally prioritized capturing young consumers because they are often easier to convert to paying customers than are older consumers whose
IT Graduates: A Look At Key Coding Skills Needed For A Digital Marketing Career
Skills-based hiring is on the rise, Forbes reports, with LinkedIn showing a 21% increase in U.S. job postings that focus on skills and responsibilities
Marketing for People, Not Numbers
As technology rapidly advances and automation help us collect vast amounts of data, it can be easy to get hyper-focused on making
Congrats to Our Student of the Quarter: Eesha Kashif
Eesha Kashif is currently pursuing her MBA degree at Clark University in Worcester, MA. She calls Lahore, Pakistan home. She completed her
Episode 36: What Makes a Good Super Bowl Ad with Jen Faucon
Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of
Essential Marketing Tactics For A Green Energy Company
More people are starting to use green energy to power their homes. According to the IEA, renewable energy is set to expand by
Episode 34: The Future of Marketing in the Media Industry
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent
Episode 33: Streaming Wars and the Future of TV
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms