What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Why Your Business Needs Software and Website Development
In today’s technologically driven world, there is little reason for a business to not have a well-constructed website. Simply having a website
Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
Member of the Month: Steven Albert
Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
March Madness: How Companies can Refine their Messaging Strategy during Coronavirus
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency.
Top 6 Steps To Building A Strong Brand Image
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of