Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketers have traditionally prioritized capturing young consumers because they are often easier to convert to paying customers than are older consumers whose
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should