Member of the Month: Charley Spektor
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research
How to Improve Your Google Search Results in the Age of BERT
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers
Episode 18: How to Get Your Website on Page One of Google with Charley Spektor
As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking
Video SEO for Social Media and YouTube
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as
What are Backlinks and Why are they Important?
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
How to Avoid the 9 Common Web Design Mistakes That Hurt SEO
If your website isn't getting as many visitors as you'd like or you just want to make sure that you're getting the
2019 Website Design Trends You Should Know
The world is impatient today. The early days of dial-up internet are long in the rear view mirror. That means we marketers
3 Quick Wins for the SEO Beginner
I’ve spoken with countless search engine optimization (SEO) specialists, sales teams, and directors about best practices over the years, and when it
Writing Rules for the Modern Marketer
If you keep an eye on the fiction world last week, you may have heard that Jonathan Franzen, author of Purity, The