What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
How Small Businesses can start Leveraging E-commerce for Sustainability
According to an MSA survey, nearly 7.5 Million small businesses are at risk of permanently shuttering their doors due to the impact
Trends in the Promotional Products Industry
by Pamela Glatter Oy. That’s the one word I’d use to describe 2020. What’s scary is that the year is only half
Parna Sarkar-Basu on the importance of building your digital brand today
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant
Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
How to Promote on Facebook without Being Salesy: A Quick Start Guide
Facebook will penalize you for being salesy with your posts. When you post overly promotional posts, Facebook will hide your posts from
7 Tips for Restaurant Marketing
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and
AMA Boston Blogger of the Quarter – Evan Schwartz
Please join us in recognizing and celebrating our blogger of the quarter Evan Schwartz. Evan has not only written innovative and resonant
Episode 4: Marketing and PR Work Better Together
In this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the
Creating Video Content that Resonates on Social
Photo by Matteo Bernardis on Unsplash As co-founder of a creative agency in 2019, I’ve quickly realized that video, as an