Parna Sarkar-Basu on the importance of building your digital brand today

Parna Sarkar-Basu, founder of Brand and Buzz Marketing, shared her insights on the importance of building your digital footprint and staying relevant

By Erin Horiuchi|2020-06-14T18:05:24-04:00June 14th, 2020|

7 Tips to Accelerate your Digital Journey amid COVID-19 Pandemic

Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and

By Riti Shah|2020-04-22T09:30:02-04:00April 22nd, 2020|

Member of the Month: Charley Spektor

Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research

By Bill Coughlin|2020-04-06T14:15:16-04:00April 6th, 2020|

How to Improve Your Google Search Results in the Age of BERT

Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers

By Charley Spektor|2020-02-14T18:15:42-05:00February 14th, 2020|

So You Want to Speak? Steps to Obtaining Speaking Engagements For Marketing, PR, and Business Development

Given today’s competitive business climate and challenging economy, marketing and PR efforts should be front and center for your company. But how

By Steve Markman|2019-08-01T17:42:38-04:00August 1st, 2019|

Episode 14: Overcoming the Challenges of B2B Marketing with Carol Meyers

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they

By Chris Goodnow|2019-07-24T14:33:52-04:00July 24th, 2019|

7 Tips for Restaurant Marketing

When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and

By Jane Hurst|2019-06-19T10:00:00-04:00June 19th, 2019|

Essential Tips to Online Marketing for a Global Audience

Let's look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it

By Elisa Abbott|2019-06-05T10:00:26-04:00June 5th, 2019|

How to Create an Effective Data-Driven Marketing Strategy

Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,

By Danielle Canstello|2019-05-29T10:00:28-04:00May 29th, 2019|

Episode 8: Client-focused Marketing with Roanne Neuwirth

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in

By Meghan McGrath|2019-04-11T15:11:13-04:00April 11th, 2019|