Studying the Impact: How COVID-19 is Affecting Influencer Marketing
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
The spread of coronavirus has severely impacted the marketing industry, bringing layoffs and business closures, and it’s causing many brands to change
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The
Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in
On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions
If you keep an eye on the fiction world last week, you may have heard that Jonathan Franzen, author of Purity, The
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok's Head of Global
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the
"It can't possibly be two weeks already!" she said out loud. The framed pictures in her office of treasured vacations and the