In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers.
Episode 12: Using Intent Data in Marketing and Sales
By Chris Goodnow|2019-06-19T14:19:44-04:00June 19th, 2019|
About the Author: Chris Goodnow
Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.