In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he stepped in as the Vice President of Marketing, leading a team of only a few marketers at the time, but has since grown the sales and marketing unit to over 50 people. Drew offers insights as to how he’s been able to successfully lead and grow this team, why he fosters constructive conflict within his team, and why he abides by the “hire slow, fire fast” approach when it comes to hiring employees to build his team for long-term success.
Episode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew FortinChris Goodnow2020-04-29T13:35:50-04:00
About the Author: Chris Goodnow
Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.