Bio Steven Albert is a Marketing Manager at Beth Israel Lahey Health. As a marketing manager in health care, he works closely with physicians and nurses, hospital administration, and service line managers to develop marketing and branding solutions. Steven is…
In this episode of Talking Marketing, Meghan McGrath sits down with Scott Braun, CMO of Drizly – the world’s largest alcohol ecommerce marketplace. Scott speaks to the challenges that come with working in a highly regulated industry and the implications…
By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing. When a catastrophe hits, we’ve historically seen people come together to unite around a common purpose and reinvent…
In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he…
Ongoing global crises offers the opportunity to prioritize our journey towards the digital paradise. A timely occasion to swiftly test, learn, and optimize digital capabilities and evaluate roadmaps. As COVID-19 pandemic introduces a New Normal, digitally savvy consumers have gravitated…
Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The list goes on. Heading into week 4 of social distancing, many have expressed concern over their newly imposed…
Bio Charley Spektor is Partner and Co-founder of Saratoga B2B Digital Marketing Agency. He focuses on doing Search Engine Optimization (SEO) research and then develops and implements SEO strategies based on that research on behalf of their clients. Charley works…
In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business…
Every great business starts with a great idea. But if you want your idea to make it big, you need to find partners that are willing to trust you with their name and their investment. Finding and securing great partners…
By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency. Most businesses are turning their lights off so we can “flatten the curve” and practice “social distancing.” Schools…