By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency. Most businesses are turning their lights off so we can “flatten the curve” and practice “social distancing.” Schools…
In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that…
But what really sets Instagram apart is its potential to let brands break new ground without the need for relying on paid advertising. This makes for a level playing field that any brand — no matter how small — can…
Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers is, have you explored what difference BERT is making in terms of how Google treats your website with…
Your brand image is what makes you unique. Building a strong brand image is like giving your brand a personality all of its own. Without one, your brand could seem flat, dull, and boring! To generate as much interest as…
In this episode, we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and…
Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking…
What is your name, and title? Christopher Deming / Content Marketing Manager I currently work for a software company that specializes in 3D design and animation. I develop the content marketing strategy across global marketing which helps drive awareness, deepen…
The marketing landscape has rapidly changed over the last few years, especially in terms of creating content and keeping your brand relevant. It can be hard to keep up with best practices and know where to start when it comes…
In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and…