How Small Businesses Can Compete With Corporate Marketing
Many small business owners dream of becoming so successful that they’re realistic competitors for big brands in their industry. However, most
How to Build a Sonic Brand Identity
Let’s start by defining what a SONIC BRAND IDENTITY is. A sonic identity is to your ears what a visual identity is
5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
10 Boston Restaurants Crushing It On Social Media
It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in
Widgets – Not Just for Retail Anymore
Let’s talk about “widgets." It’s not too unusual for some people outside of retail to cruise along just fine without using widgets,
Brand Mapping: An Effective and Efficient Tool for Marketers
There is a power to pictures – and that is the reason that perceptual brand mapping can be such an effective and