Boston continues to be listed as a top market for innovation and entrepreneurship. These unique market strengths open doors for product innovation, and allow companies to come up with emerging technologies that impact society and the marketplace. As technology becomes…
As we become more digital and technology becomes more sophisticated, it’s forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack…
In 2018, more than 500 million hours of video were watched on YouTube every day. With video on social media channels exploding as well, YouTube is only a part of video’s dominance in the digital world. What this means for marketing…
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people outside the digital marketing industry fail to consider, but they perhaps have one of the biggest impacts on…
When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and keep your regulars happy. So how do you do this? Here are seven restaurant marketing strategies that will…
Let’s look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it only 27%?) it’s something that you cannot ignore. If you choose to neglect to communicate with the other…
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors, data-driven companies are 23 times more likely to attain customers and 19 times more likely to be profitable….
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business’s success,…
The rise of Amazon’s Alexa and the Internet of Things (IoT) has got many technology reporters and commentators talking. Could the increasing presence of internet-enabled technologies wipe out the job market, or be the key to humanity’s salvation? Think back…
In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment…