12 Boston-Area Marketing Pros to Follow on Twitter, Part I
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and
The world runs on technology, the tools designed to make our lives easier and more productive. Any doubters can look at the
On October 17th, AMA Boston had the great pleasure of presenting two leading business strategists at the Microsoft Technology Center in Burlington,
I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok's Head of Global
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the
For brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in
It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in