When you own a restaurant business, you quickly learn the importance of marketing strategies. You want to draw new customers in and keep your regulars happy. So how do you do this? Here are seven restaurant marketing strategies that will…
As co-founder of a creative agency in 2019, I’ve quickly realized that video, as an art form is adapting with the times. In a transparent and tech savvy market, brand storytelling is no longer a nice to have, it’s expected….
Wait! What? You don’t have a Twitter account in 2019? There are some 336 million monthly active users of this social media network, and you’re not one of them? Twitter was created in 2006, and frankly, I think everyone in…
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to…
When you hear “Instagram,” the first notion that springs to mind is probably selfies, heart emojis and Kim Kardashian. However, Instagram has evolved since its birth in 2010 to become a multi-billion dollar revenue-generating mobile online advertising channel. It was…
It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I’ve run Boston for charity,…
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what couldn’t have been…
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though,…
If you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. As someone who speaks often at industry conferences and events, after all, I know that…
It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally, there are those…