If you have a product to sell, you’ve probably realised by now that the quality by itself isn’t enough. Even if you have something unique to offer, you’ll need some help reaching out to the potential customers. That’s why marketing plays such an important role in today’s world. With the immense rise in technology, there is a wide range of tools available to help us boost our business. Despite the ongoing digital revolution, traditional marketing is far from forgotten. It carries a sense of value, and it’s easy for people to relate to its methods simply because they are familiar with them. However, not all traditional marketing tactics are booming. Few that are, though, will generate incredible results, especially if combined with online strategies. Here are some of the traditional methods that are ruling the marketing world.
1. Direct mail is making a comeback.
In the marketing world, they say that the pen is mightier than the sword. Direct mail is one of the great ways to influence readers. They are easy to understand, and they also offer an endless number of possibilities when it comes to personalisation, creativity, and targeting a particular audience. Unlike other marketing methods like mail, direct mail has shown faster response rates and more purchases. An average working person gets more than 100 emails every day. The majority of them are work-related. This is why promotional emails get ignored and why direct mail will get your attention. It’s not easy, but if you succeed, it will pay off big time and produce massive ROI.
2. Nothing beats face-to-face interaction.
Human interaction is one of the oldest and still most productive marketing strategies out there. You’ll get a chance of leaving a lasting impression that can result in new business deals. The first thing you need to do is to identify your target audience and then reach to them. Not everyone will agree to meet you, but it’s important to keep trying. When you set up a meeting, you’re a halfway through. Engage in networking events and seminars which are the perfect opportunity to meet people. When it comes to closing a sale, this is undoubtedly one of the fool-proof ways to do it.
3. Work on your display solutions.
Talking about a perfect attention grabber, nothing beats the display tools. Whether you need to promote your seminar, exhibition, expo or sale, you’ll need some help in the form of visuals. There is a wide range of options to choose from. Indoor and outdoor wall frames, window sign systems, and multi-purpose highly effective acrylic stands are just some of the display solutions you can use to promote your event or business. If that’s not enough, you can also add some fabric flags or roll-up banners. All these will grant you necessary visual impact and help you stand from the crowd. There are many companies out there that specialise in these kinds of services, so do some research and find the one that best suits your needs and budget as well.
4. Use the power of print advertisements.
If we talk about traditional marketing tactics that are still ruling the marketing world, we have to mention print ads. The print is far from being forgotten. What’s more, it’s evolving. The digital era has only made print media more accessible. Now you can read your favourite newspapers or magazines on your smartphone or other digital mediums. However, not every magazine will be good for the promotion of your business. If you want to play smart and have high ROI, you have to find a magazine that reaches to your target audience. When you find the one that’s right for you, offer them a partnership a run a few ads to see what the return will be. We promise you that you’ll be pleasantly surprised by the generated results.
5. Don’t take networking for granted.
Anyone who is in the marketing world knows that it’s all about creating a buzz. Networking may just be the perfect way to do that. It’s a great opportunity for people to meet and exchange ideas and experiences. They will also get clued up about the newest trends in their field, and possibly make new interesting and useful business contacts.
Since we live in a fast-paced modern world, our hectic schedules and long working hours don’t always allow us to dedicate a couple of hours to attend a certain networking event. That’s why speed networking is becoming increasingly popular. The idea is based on speed dating. It gathers all types of business owners as well as those who’d like to expand their business by making different collaborations. People sit at a table and they have approximately 2 minutes to introduce themselves and tell the other person something about their business goals. When the time is up, you move to the next table and continue to do so until you’ve talked to everybody. Later on, if somebody finds your ideas inspiring, they will contact you so you can discuss further collaboration. It’s a perfect way of networking for busy working people who don’t have much free time.
6. Print out flyers and brochures.
One of the biggest advantages of this marketing method lies in the fact that flyers and brochures can come in handy in places where other tools fail. These have been the most popular method for special promotions and offers. Streets and shopping centres are usually the places where you’ll find these types of printed advertisements. Other ways you make traditional marketing more connective and interactive include business cards and handwritten notes.
High Return On Investment is the ultimate goal of every successful business owner. Although there are plenty of useful digital tools, many people still find traditional marketing tactics more productive. Human interaction is still the best way to leave a good impression on potential customers and also on people you’d like to collaborate with. These few marketing methods that we’ve discussed can help you reach your goal, especially if you combine them with some of the digital strategies.