Regardless of industry, niche, market or business type, if you’re not advertising on Facebook, you’re missing a trick.
The opportunities are endless and it is by far the most powerful advertising platform in the world. Here are three reasons why you should be using Facebook ads if you aren’t already.
#1 Your audience is on Facebook and you can reach them with ease
One of the biggest misconceptions I hear when talking to business owners about Facebook advertising is “my customers aren’t on Facebook”.
I hate to break it to you, but this is just false. There are 1.9 billion daily active users, so it’s naive to think that your customers aren’t on there. Even if you’re B2B, I can guarantee you, your customers are there.
And this is one of the reasons Facebook is so special. Everyone is on there, and with Facebook ads it’s incredibly easy to pinpoint your ads directly to the people you want to see them.
Compare this to the likes of TV, newspaper and radio advertising where you publish your ad and hope that a percentage of those who consume it are in your target market.
When creating an ad campaign, Facebook gives you a huge number of targeting options. You can target people based on things such as demographics, interests, behaviours, age ranges, languages, locations and more. You can go pretty deep with the options and can even layer them up to make your audience super specific.
Not just that, but with Facebook custom audiences, you’re able to target people that have already engaged with your brand. You can target people who have visited your website, watched a video of yours, engaged with your Facebook Page or even engaged with you on Instagram.
The opportunities are endless – so if you know who your perfect customer is, it’s easy to get your ad in front of them.
#2 The ability to easily track and measure performance – meaning no wasted ad dollars
Advertising has moved on a lot over the last couple of decades.
Before, businesses would be happy to advertise, fully understanding they wouldn’t be able to accurately track the performance of their ads. But as we’re now in a digital-first world, businesses are (rightly so) far more interested in seeing real, trackable results.
With traditional advertising, it’s very hard to accurately track the return on investment. You publish your ad and hope that people see it, contact you and become customers.
The opposite is true with Facebook advertising where you can accurately track things like:
- How many people in your target audience have seen the ad
- How many of those people clicked on the ad
- How many purchases were made as a result of your ad
- How much profit/loss you made on your advertising
This is great (and important!) because it means you’re able to determine which ads and campaigns are profitable and thus which ones to spend more money on. If something isn’t working, you can turn it off. If something is working, you can put more budget into it.
In order to track this, you need to install a little piece of code on your site called the Facebook Pixel.
Facebook describes the pixel as “…an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website“.
Here’s a guide with more information on the Facebook pixel, including how to set it up.
#3 Achieve real business results – increased leads, sales & brand awareness
And of course, last but not least, if you haven’t guessed, Facebook can be an incredibly effective way to grow your brand, generate more leads and increase your sales.
We manage around $3m in client ad spend per year, with businesses of all shapes and sizes, in almost every industry you can imagine. There has never been a type of business that I haven’t seen Facebook ads work for.
Advertising, in its simplest form, is just paying money to get your message in front of people. So, as long as you have an offer that people want, and you can get that offer in front of the right people, advertising will work for you.
There we have it!
Facebook ads can play a massive role in your overall digital marketing strategy by increasing awareness, attracting leads and acquiring new customers profitably.
And with that, the barrier to entry is so low. You can start advertising on Facebook from as little as $1 per day – so what are you waiting for?
Will you be investing in Facebook ads? Or have you tried them already? What were your results? Leave your thoughts in the comments.