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In this panel, Melissa Stone, Founder of marketing consulting firm Eastend Marketing, will speak with two key retail veterans from NIC + ZOE

Kerrie McLellan, Vice President of Direct to Consumer, and Taal Rachamimov, Vice President of Sales.

We’ll delve into:

  • Our new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales strategies
  • Product: how brands are balancing their assortment/merchandise
  • Personalization: how marketers are re-thinking their approach to CRM (Customer Relationship Marketing)
  • What’s Next: how will customers’ perceptions of brands evolve post-COVID19?

 

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