In this panel, Melissa Stone, Founder of marketing consulting firm Eastend Marketing, will speak with two key retail veterans from NIC + ZOE:
Kerrie McLellan, Vice President of Direct to Consumer, and Taal Rachamimov, Vice President of Sales.
We’ll delve into:
- Our new retail landscape: how brands’ relationships with wholesalers have evolved and impacted sales strategies
- Product: how brands are balancing their assortment/merchandise
- Personalization: how marketers are re-thinking their approach to CRM (Customer Relationship Marketing)
- What’s Next: how will customers’ perceptions of brands evolve post-COVID19?