Meet other Boston marketers virtually for an evening of networking.
We’ll kick off the night with a Q&A session with special guest, Tina Cassidy, CMO of GBH formerly (WGBH). Tina will talk about GBH’s recent rebrand dropping the broadcast-centric “W” from its name and adopting a new logo.
We’ll then mingle in breakout groups to make new friends and network.
Tina Cassidy, CMO, GBH
Tina Cassidy is GBH’s Chief Marketing Officer, leading the organization’s marketing, communications and public relations efforts, which includes responsibility for local and national marketing, institutional branding, events strategy, creative and design services, station relations, and audience and media research.
Before joining GBH in 2019, Cassidy was the executive vice president and chief content officer at InkHouse, an innovative bi-coastal integrated digital marketing, and public relations agency which she helped expand into new markets and service offerings. Prior to that, she was a journalist with a wide range of experience as a reporter and editor, primarily at the Boston Globe.
Cassidy is the author of several nonfiction books that focus on women and culture. Her latest is Mr. President How Long Must We Wait?: Alice Paul, Woodrow Wilson and the Fight for the Right to Vote. She is on the board of The Conversation US, and was previously on the board of the New England Center for Investigative Reporting.