About the event:
Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.
Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
- Shed biases: When it comes to building committed communities around your brand, social media marketing data shows suspect results at best, brand-damaging results at worst.
- Learn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).
- Elevate your approach: Learn how to use leadership acumen to build communities who give back to you, your brand, and your cause.
Aaron Templer is a polymathic, 25-year marketing leader. He is a marketing firm owner (Three Over Four) occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book.