Marketing to Gen Z
February 20 @ 6:00 pm - 8:00 pm
More than 74 million people in the U.S. are part of the latest named generation: Gen Z. That’s a huge block of potential consumers for your brand, services, products, and content. But how well do you know them, their attitudes, beliefs and behaviors? How and what types of content drive them? What turns them off? How do they differ from the generations before them? In our February program, learn about Generation Z and what makes them tick. In what promises to be a lively conversation, hear first-hand from GenZ trailblazers and companies that have a laser-focus on this up and coming group of consumers.
Attendees will learn:
- Who is Generation Z and how they are different from Millennials
- Key GenZ characteristics that will guide your marketing efforts
- Best practices and lessons learned through case studies and stories
- Tips to develop content and other marketing materials that resonate with our latest American generation