Today’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments.
With customers expecting consistency across touchpoints and less time to engage, brands need to understand how to capture attention, assist in decision-making, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows.
Topics covered will include:
- Why micro-moments are more critical than ever
- How to identify your micro-moments
- The role of content and personalization in micro-moment strategies
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Jill Grozalsky, Product Marketing Director, Sitecore
Jill Grozalsky is an award-winning digital marketer with expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Meghan McGrath, Marketing Manager, BTS Boston
Meghan McGrath is President of The American Marketing Association Boston Chapter. She is also Marketing Manager for BTS Boston (formerly Bates), where she executes the firm’s strategic marketing and public relations initiatives. She leads the firm’s digital marketing strategy, content marketing, event marketing, speaking engagements, social media, video strategy, and branding.