Secret Sauce for Account-Based Marketing Success
Featuring Jon Miller, CMO DemandBase, San Francisco, California as the featured speaker and panel moderator.
In this fact-filled session, Jon Miller, CMO at Demandbase, cofounder at Marketo, and author of the “The Definitive Guide to Smarter GTM with ABM/ABX”, will share his “secret sauce” for implementing account-based best practices in the featured speaking spot. Using Demandbase’s own programs as an example he’ll share:
– How to select and tier target accounts
– The best ways to engage with the accounts that matter
– Techniques to align with Sales to close business faster
– Metrics to use to measure success
About The Speakers:
Jon Miller, Chief Marketing Officer, Demandbase
Jon isa marketing entrepreneur and thought leader. He is currently the CMO of Demandbase, the leading account-based marketing platform. Most recently, Jon was the CEO and founder of Engagio, which merged with Demandbase in June 2020, and before that he was co-founder and CMO at Marketo.
He is a frequent speaker at conferences and the author of many books including Demandbase’s Definitive Guide to ABM/ABX and Marketo’s Definitive Guide to Marketing Automation. He was named Most Influential Marketing CEO of the Year by the Corporate Excellence Awards, one of the 10 Most Influential Tech Marketers in the world by B2B Marketing, and a Top 10 CMO for companies under $250M by the CMO Institute. Jon holds a bachelor’s degree in physics from Harvard and has an MBA from Stanford.
Mark Goloboy, Founder and CEO, Market Growth Consulting
Mark Goloboy is the Founder and CEO of Market Growth Consulting. MGC helps clients develop their Go-To-Market approach, improve demand generation performance, and deliver revenue results. Market Growth listens to your challenges and develops a tailored GTM strategy and plan to match your business needs.
Mark has held senior marketing and product leadership roles at TripAdvisor, EMC, Formlabs, and Demand Science. He has built sales-focused teams, products, and systems that grow revenue throughout his career. Mark is an authority and speaker on Demand Generation, Account Based Marketing, and Revenue Operations approaches that accelerate growth.
Gar Smyth, VP Revenue Marketing Operations, Mimecast
Gar Smyth is responsible for leading the Revenue Marketing Operations team at Mimecast, a global company specializing in email and collaboration cybersecurity. His role involves developing and implementing go-to-market processes and systems that enhance revenue retention and drive new business growth.
Gar has extensive experience leading growth and operations teams at Drift, Carbon Black (VMWare), Dataxu (Roku), Dynatrace, and PTC, creating playbooks that facilitate consistent and repeatable pipeline and revenue generating processes. Gar also advises startups on strategies such as Account Based Marketing, Marketing Operations, and Demand Generation.
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