About the event:
In the US alone, companies waste $400 BILLION (!) each year due to poor writing skills throughout marketing, sales, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively, everyone has to write. Yes, we live in a world where there are podcasts and video, but in the end, that all gets translated into text, one way or another. Turns out ‘writing’ is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it’s high time you brushed up.
Join copywriting expert, former rock ‘n’ roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical, cliff-notes-styled run-through of writing essentials that will make you lean forward and think DUH.
About the speaker:
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.