By using any AMA Boston website and opting into other methods of communication, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS.
We may change these policies from time to time by updating this page. Your continued use of this site and other methods of communication after we post any revised policy means that you accept our revised policy.
AMA Boston is a Boston-based Nonprofit Corporation with its principal offices at PO Box 1565, Westborough, MA 01581. Phone: 781-647-7555.
Ownership, License, Use
This website and other methods of communication are owned and operated by AMA Boston. AMA Boston owns all rights in the names AMA BOSTON; AMERICAN MARKETING ASSOCIATION, BOSTON CHAPTER, and various other AMA Boston trade names, trademarks, and service marks and reserves all rights to such property. This website, our text messages, and all materials appearing on them are protected by copyright and may not be used without our prior written permission. Any other trademarks or copyrighted materials appearing on the website or in text messages are the property of their respective owners and may not be used without permission.
You may access and use the materials and information on our website or in text messages as they appear there for your own personal use, educational advancement, or professional development. Any materials that you download for your own use must maintain all copyright or other notices. Except as we expressly permit, any redistribution, retransmission, commercial exploitation, linking, or other uses are strictly prohibited.
You shall not copy or edit the materials, or integrate them into any other media. You shall not claim ownership or authorship, or otherwise use the materials except as we expressly permit. You shall not hack into our website or text messages, or otherwise gain unauthorized access to or make improper use of our content or website.
No Representations or Warranties
We provide you access to the information and materials on our site or our text messages on an “AS IS” basis without any representations or warranties. AMA BOSTON EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. We reserve the right to amend or withdraw our information, materials, and services at any time without notice. We are not responsible or liable for any interruption or discontinuation of the website or our subscriptions. We also have the right to terminate your access to all or part of our website or our subscriptions without notice. While we offer a wide variety of useful information, materials, and services, we make no promises about the content, your ability to secure a position, or advance in your career. By using this site and other methods of communication, you confirm that you have not relied on any of their respective content.
Exclusion of Liability
AMA Boston shall not be liable for any damages, including special, incidental, or consequential damages, or lost profits that are in any way related to the distribution, use, or inability to use the information or materials on this website or in our text messages, even if we have been advised of the possibility of such damages. In all events, our total liability is limited to the amount, if any, that you actually paid us for accessing this website or our text messages.
Third Party Links
We occasionally link to third party sites. This is to provide you with additional information but does not mean that we endorse or are otherwise affiliated with such websites. We have no responsibility for the content or activities on those sites.
You are responsible for complying with the laws of the jurisdiction wherever you are located, and you agree that you will not access or use this site, its information, or materials in violation of such laws.
We may revise these terms at any time without notice. By continuing to access and use this site or our text messages, you consent to these policies. Your obligations may not be sub-licensed or assigned without our prior permission. These policies constitute the entire agreement between us governing your access and use of our site and text messages and all such information and material. If any provision of these policies is unenforceable, it shall be modified to provide AMA Boston with the greatest protection possible. Your obligations to respect our intellectual property (trademarks, copyrights, website, and text message content) continue even after you stop using the site or our materials. These policies are governed by the laws of MA, and any dispute between us shall be brought in the state or federal courts located in Boston, MA. You consent to the exclusive jurisdiction and venue of those courts. If you have violated or threatened to violate these policies, we may seek injunctive or other appropriate relief against you; this is in addition to any claims for damages that we may have. You agree to pay all of our costs of enforcement, including reasonable attorney fees.
PURPOSE FOR COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION
AMA collects, uses, and discloses your Personal Information in its normal course of business. The information may be used to plan new products or services, gauge customer satisfaction, measure awareness of products or services, or to test reaction to products, services or communications. The American Marketing Association is committed to respecting and protecting your privacy as a research respondent who is participating in a study. This policy explains how AMA collects and uses data that AMA obtains via surveys and other primary research methods that AMA uses. If you are participating in one of AMA’s research studies from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. Below are the primary uses of this information supplied to us:
- Establishing and maintaining communications with you;
- Providing requested content or services from AMA;
- Responding to your inquiries about content and other services;
- Making proposals for future service needs;
- Allowing our partners, affiliates, and local chapters to notify you of certain products, services, or events offered by them;
- Making your resume available to prospective employers;
- Processing transactions through service providers;
- Registration for conferences, training, and other events;
- Meeting legal, security, processing, and regulatory requirements;
- Protecting against fraudulent, suspicious, or other illegal activities; and
- Compiling statistics for analysis of our sites and our business.
WHAT INFORMATION WE COLLECT
The information gathered by AMA from this Site falls into two categories: (1) information voluntarily supplied by visitors to our Site and other Products, and (2) tracking information gathered as visitors navigate through our Site.
Information Voluntarily Provided by You
When using this Site, you may choose to provide us with information to help us serve your needs. “Personal Information” or “PI” is information recorded in any form that identifies an individual or can be used to identify an individual. It includes an individual’s name, identification numbers, date of birth, gender, mailing address, phone numbers, email address and other similar information. It may include information about an individual’s personal opinions and preferences.
You provide “PI” to the AMA in the course of participating in research directly to the AMA and utilizing AMA products and services. In such cases, AMA will comply with the contact limitations and data protections to which you agreed when you provided that permission. The AMA may collect and use PI obtained from publicly available sources, where this is permitted by law. Most research surveys include demographic questions such as racial or ethnic origin, age, gender or income. AMA uses these questions to help confirm that the research reflects a representative sample of the population the AMA is studying. The AMA also automatically collects information that is made available by the device you use to access AMA’s website for system administration, surveys, service improvement, data analysis, and data integrity purposes to ensure that survey respondents do not impermissibly duplicate participation in the same survey. The information automatically collected for this purpose, as well as other “PI”, may be shared with third parties for the purposes of detecting and preventing impermissible duplicate participation in the same survey.
Your participation is voluntary. You are entitled at any stage of the interview or survey, research, or afterward, to ask that part or all of your personal data be destroyed. Wherever reasonable and practical, we will carry out such a request.
Below are some additional ways we collect data:
- When you request content
- If you request content (e.g., best practices, research) or further information from us, we require you to submit your name, email address, the name of your organization, and the country in which you are based so we may send you the material you have requested and to enable us to identify if you are an existing client of AMA.
- Following an inquiry into receiving content or services from us, if you decide to proceed, we will collect Personal Information necessary to proceed with the transaction, such as your name, address, post code, contact telephone number, email address, billing address, or payment details, as relevant to the product. We will use your Personal Information to administer your account, fulfill registrations, and generally manage your relationship with us.
- When you register with us and/or join the AMA as a member
- If you register with the Site, request a service available on the Site (such as registration for a conference), or become a member of the AMA, we may ask you for your name, email address, country, telephone number, and the reason for your communication, as well as information about your position and organization and such other information as is reasonably necessary so that we can provide you with the service or identify what would be of most interest to you. On the data submission form, we shall indicate by way of an asterisk which information is optional and which information is mandatory.
- When you submit content
- If you submit content through our Site, we will ask for your name and email address, so that, if you choose, we can update you by email when others also comment on the content and also so that we can manage the content in line with our Statement of Ethics. You should be aware that the information you provide there will be made publicly available to AMA employees, AMA members, and other users of the Site.
- When you submit a resume
- We operate a Career Center that enables you to store your resume in our database. When you create a resume, you have the option of making the resume searchable or nonsearchable and confidential or nonconfidential. Not allowing your resume to be searchable means that you can use it to apply for a job online, but employers and recruiters will not have access to search it through our resume database product. If you choose to make your resume searchable, then all employers and recruiters who pay for access to our resume database product will have access to your resume. In addition to making your resume searchable or nonsearchable, you may designate specific information contained within your resume as confidential. Such confidential information will not be shared with employers and recruiters who search the resume database or to whom you deliver your resume.
- We use our best efforts to grant access to the resume database only to paying employers, recruiters, hiring managers, and human resource professionals, but we cannot guarantee that other parties will not, without our consent, gain access to this database. You may remove your resume from our searchable database at any time. However, employers and recruiters who have paid for access to the database, and other parties who have otherwise gained access to the database may have retained a copy of your resume in their own files or databases. We are not responsible for the retention, use, or privacy of resumes in these instances, or for the use or privacy of resumes by any of such parties while resumes are in the database.
Website Navigational Information
As you navigate the Site, we may also collect information through commonly used information-gathering tools, such as cookies and web beacons (collectively “Website Navigational Information”). Website Navigational Information includes standard information from your web browser (e.g., browser type, browser language), your Internet Protocol (“IP”) address, and the actions you take on the Site (such as the web pages viewed and the links clicked).
There are different kinds of cookies with different functions:
- Session cookies: a session cookie is only stored on your computer during your web session. They are automatically deleted when the browser is closed. They usually store an anonymous session ID allowing you to browse a website without having to log in to each page. They do not collect any information from your computer.
- Persistent cookies: a persistent cookie is one stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again.
- First-party cookies: the function of a first-party cookie is to retain your preferences for a particular website for the entity that owns that website. They are stored and sent between AMA’s servers and your computer’s hard drive. They are not used for anything other than for personalization as set by you. These cookies may be either Session or Persistent cookies.
- Third-party cookies: the function of a third-party cookie is to retain your interaction with a particular website for an entity that does not own that website. They are stored and sent between the third party’s server and your computer’s hard drive. These cookies are usually Persistent cookies.
- Where strictly necessary: These cookies are essential to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, such as obtaining a quote or logging into your account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
- Performance: These cookies collect information about how visitors use a Site (e.g., which pages visitors go to most often, if they get error messages from web pages). They also allow us to record and count the number of visitors to the Site, all of which enables us to see how visitors use the Site in order to improve the way that our Site works. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous.
- Functionality: These cookies allow our Site to remember choices you make (e.g., your user name, your language, region you are in) and provide enhanced features. For instance, a Site may be able to remember your login details, so that you do not have to repeatedly sign in to your account when using a particular device to access our Site. These cookies can also be used to remember changes you have made to text size, font, and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as viewing a video or commenting on an article. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.
- The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, AMA’s Sites are not compatible with DNT.
Use of Web Beacons
- The Site may also use web beacons (including web beacons supplied or provided by third parties) alone or in conjunction with cookies to compile information about users’ usage of the Site and interaction with emails from AMA. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Site tied to the web beacon, and a description of a Site tied to the web beacon. We use web beacons to operate and improve our Sites and email communications. We may use information from web beacons in combination with other data we have about our clients to provide you with information about AMA and our services. We will conduct this review on an anonymous basis.
Use of IP Addresses
- When you visit our Sites, AMA collects your IP addresses to track and aggregate non-Personal Information. For example, AMA uses IP addresses to monitor the regions from which users navigate the Sites. IP addresses will be stored in such a way so that you cannot be identified from the IP address.
DISCLOSURE OF INFORMATION TO OTHERS
Third parties to whom we disclose information are required by law and contractual undertakings to keep your Personal Information confidential and secure and to use and disclose it for purposes that a reasonable person would consider appropriate in the circumstances, in compliance with all applicable legislation, which purposes are as follows:
- To provide the products and services you have requested from us;
- To notify you or allow our affiliated companies to notify you of certain products or services offered by our affiliated companies;
- To process transactions through data processing service providers;
- If the information is a credit card number, to process credit card payments—through third-party payment processing, clearing, and settlement systems in association with various banks; and
- To fulfill joint marketing agreements with affiliates and partners.
If these third parties wish to use your Personal Information for any other purpose, they will have a legal obligation to notify you of this and, where required, to obtain your consent. Contact us on [e-mail address] for more information on these third parties.
In the normal course of performing services for our clients, Personal Information may be shared within AMA and its affiliates for research and statistical purposes, system administration, and crime prevention or detection. When you supply us with information containing third-party Personal Information (names, addresses, or other information relating to living individuals), we will hold and use that Personal Information to perform general insurance and other services for you on the understanding that the individuals to whom the Personal Information relates have been informed of the reason(s) for obtaining the Personal Information and the fact that it may be disclosed to third parties such as AMA, and that they have consented to such disclosure and use.
Because many of the service providers we use are located in the United States, including certain AMA affiliates, your Personal Information may be processed and stored inside the United States, and the U.S. government, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under U.S. laws.
AMA’s service suppliers adhere to the same protections regarding the collection, use, and retention of data as we do.
As we continue to develop our business, we might sell or buy assets. In such transactions, user information, including Personal Information, generally is one of the transferred business assets. In addition, if either AMA itself or substantially all AMA assets were acquired, your Personal Information may be one of the transferred assets. Therefore, we may disclose and/or transfer your Personal Information to a third-party purchaser in these circumstances.
Other Legally Required Disclosures
AMA preserves the right to disclose without your prior permission any Personal Information about you or your use of this Site or other Products if AMA has a good faith belief that such action is necessary to (1) protect and defend the rights, property, or safety of AMA, employees, or other users of this Site or the public; (2) enforce the terms and conditions that apply to use of this Site; (3) comply with a legally valid request from a competent governmental authority; or (4) respond to claims that any content violates the rights of third parties. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process, or governmental request.
CALIFORNIA’S “SHINE THE LIGHT” LAW
California Civil Code Section 1798.83 requires any operator of a website to permit its California-resident customers to request and obtain from the operator a list of what personal information the operator disclosed to third parties for direct marketing purposes for the preceding calendar year, as well as the addresses and names of such third parties. AMA does not share any personal information collected from this site with third parties for their direct marketing purposes.
European Union’s “General Data Protection Regulation (GDPR)” Law
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. In compliance of this law, AMA does not utilize data for any reasons other than to fulfill commitments to existing products and services. AMA does not share any personal data or information collected from this site with third parties for their direct marketing purposes. The AMA has data retention and storage mechanisms in place to control who has access to the data and has placed limits on what purposes the data can be used for.
CALIFORNIA’S “California Consumer Privacy Act (CCPA)” LAW
The California Consumer Privacy Act (“CCPA”) applies to California residents only, below is a listing of the rights you have the ability to exercise:
- Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;
- Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you;
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
In compliance of this law, AMA does not utilize data for any reasons other than to fulfill commitments to existing products and services. AMA does not share any personal data or information collected from this site with third parties for their direct marketing purposes. The AMA has data retention and storage mechanisms in place to control who has access to the data and has placed limits on what purposes the data can be used for.
Your knowledge of and consent to AMA’s collection, use, and disclosure of your Personal Information is critical. We rely on the following actions by you as indications of your consent to our existing and future Personal Information practices:
- Your voluntary provision of Personal Information to us directly;
- Your express consent or acknowledgment contained within a written, verbal, or electronic application or claims process; and
- Your verbal consent solicited by AMA (or our agent) for a specified purpose.
Where AMA relies on consent for the fair and lawful processing of Personal Information, the opportunity to consent will be provided when the Personal Information in question is collected. Your consent may be given through your authorized representative such as a legal guardian, agent, or holder of a power of attorney.
Subject to certain legal or contractual restrictions and reasonable notice, you may withdraw this consent at any time. AMA will inform you of the consequences of withdrawing your consent. In some cases, refusing to provide certain Personal Information or withdrawing consent for AMA to collect, use, or disclose your Personal Information could mean that we cannot obtain insurance coverage or other requested products, services, or information for you.
If you wish to withdraw your consent, please refer to the “Questions or to Withdraw Consent” section below.
However, there are several instances in which AMA does not require your consent to engage in the processing or disclosure of Personal Information. AMA may not solicit your consent for the processing or transfer of Personal information for those purposes that have a statutory basis, such as in the following instances:
- The transfer or processing is necessary for the performance of a contract between you and AMA (or one of its affiliates);
- The transfer or processing is necessary for the performance of a contract, concluded in your interest, between AMA (or one of its affiliates) and a third party;
- The transfer or processing is necessary, or legally required, on important public interest grounds; for the establishment, exercise, or defense of legal claims; or to protect your vital interests; or
- The transfer or processing is required by applicable law.
LIMITING COLLECTION AND RETENTION OF PERSONAL INFORMATION
AMA will collect, use, or disclose Personal Information that is necessary for the Identified Purposes or as permitted by law. If we require Personal Information for any other purpose, you will be notified of the new purpose and, subject to your consent (where appropriate), that new purpose will become an Identified Purpose.
AMA will collect Personal Information by fair and lawful means. We will normally retain Personal Information as long as necessary for the fulfillment of the Identified Purposes. However, some Personal Information may be retained for longer periods as required by law, contract, or auditing requirements.
We have in place physical, electronic, and procedural safeguards appropriate to the sensitivity of the information we maintain. Safeguards will vary depending on the sensitivity, format, location, amount, distribution, and storage of the Personal Information. They include physical, technical, and managerial measures to keep Personal Information protected from unauthorized access. Among such safeguards are the encryption of communications via SSL, encryption of information while it is in storage, firewalls, access controls, separation of duties, and similar security protocols. However, due to the nature of the Internet and related technology, we cannot absolutely guarantee the security of Personal Information, and AMA expressly disclaims any such obligation.
ACCURACY, ACCOUNTABILITY, OPENNESS, AND CUSTOMER ACCESS
Our knowing about changes to some of your Personal Information (e.g., email address) may be key to effectively communicating with you at your request. If any of your details change, you can update us by emailing us. Please keep us informed of changes to your Personal Information.
You have the right to access your Personal Information and request rectification of any Personal Information in the file that may be obsolete, incomplete, or incorrect. However, to secure your Personal Information, AMA does not provide online access to its customers to view or amend Personal Information in its database.
Your Personal Information may also be stored, and can also be accessed, at the local AMA chapter office with which you are a member. For a complete list of our offices, click here and scroll to “Local Professional Chapters.”
Opting Out of Receiving Communications
You may opt-out of receiving communications from AMA via the Subscription Center (currently located in the utility bar of www.ama.org. Access to the Subscription Center requires an AMA member or website registrant account. Visitors can register for an account via the Join/Renew link in the utility bar of the website. ). To opt-out of communications from AMA Boston, simply contact us at firstname.lastname@example.org.
Updating Your User Profile
We allow you to correct or update your online information. Unfortunately, to the extent that such information is also stored in other databases, we cannot always ensure that such corrections or deletions will reach the other databases. We will use reasonable efforts to ensure that your information is removed from or corrected in our records.
How to Contact Us
You can contact us by using the Contact Us form or send an email or letter to the addresses listed below. Please include your contact information and a detailed description of your request or privacy concern.
American Marketing Association, Boston Chapter
PO Box 1565
Westborough, MA 01581
Last updated: June 2020